Abu Garcia For Life

Abu GarciaSuperior. Renowned. Legendary. Each of these words defines Abu Garcia. From its inception on the banks of the Mörrum River in Svängsta, Sweden, Abu Garcia, then AB Urfabriken, has grown to become a reel powerhouse. Coveted by fisherman spanning the globe, it’s obvious that at Abu Garcia fishing is life, and life is fishing.

A tale of true innovation, grit and an unshakeable spirit, Carl August Borgström, founder of AB Urfabriken, paved the way and laid the foundation for what was to come. After his death in 1934,

His son took the helm of the company. The goal: To continue to manufacture and sell taxi meters. However, World War I halted the import and export of taxi meters, thus leaving the company with throngs of parts and plenty of debt. That’s when Borgström’s son turned to the Mörrum River. What did he find there? Inspiration. Yes, young Göte Borgström made the decision to start making fishing reels as there were none in Sweden at the time. Göte and his watch makers launched the first Swedish-made baitcast reels — the Record 1500, 1600, 1700 and 1800 in the year 1941.

The roots of family and fishing run deep at Abu Garcia. See the compelling story of this remarkable company and how it has changed the world of fishing as we know it at: